Peugeot

Establishing the collaboration between Emeric Tchatchoua and Peugeot.

During the European Premiere presentation of the PEUGEOT INCEPTION CONCEPT in Paris, Peugeot chose to collaborate with French designer Emeric Tchatchoua, the founder of the brand 3.PARADIS. This collaboration resulted in the development of a unique jacket inspired by the concept car, created by Emeric Tchatchoua. This garment showcases a technological achievement, playing with an optical illusion through lenticular 3D printing that changes colors depending on the viewing angle. This exclusive fashion piece is the result of the encounter between two creative and visionary brands. They share common values such as style, emotion, excellence, optimism, freedom, and humanism. To elevate this creation, we enlisted the talents of photographer Bleumode.